Campaign Overview
Developed a series of organic social media assets and motion graphics for MD&M West, extending the event's visual identity across static and animated content designed to promote programming, increase audience engagement, and support event awareness.
Developed a series of organic social media assets and motion graphics for MD&M West, extending the event's visual identity across static and animated content designed to promote programming, increase audience engagement, and support event awareness.
Objective
Create a cohesive visual system for organic social channels that could communicate key event themes, highlight featured content, and maintain brand consistency across both static and motion-based social formats.
Create a cohesive visual system for organic social channels that could communicate key event themes, highlight featured content, and maintain brand consistency across both static and motion-based social formats.
My Role
Concept development, layout design, typography, motion design, image retouching, production adaptation, and content formatting for social media distribution.
Concept development, layout design, typography, motion design, image retouching, production adaptation, and content formatting for social media distribution.
Deliverables
Static social graphics, animated social content, event promotion assets, audience engagement content, and branded campaign adaptations.
Static social graphics, animated social content, event promotion assets, audience engagement content, and branded campaign adaptations.
Design Approach
Focused on maintaining a flexible visual system through modular layouts, diagonal graphic elements, photography integration, and subtle motion techniques. The goal was to create visually engaging content that reinforced brand recognition while accommodating a variety of event messaging and promotional objectives.
Focused on maintaining a flexible visual system through modular layouts, diagonal graphic elements, photography integration, and subtle motion techniques. The goal was to create visually engaging content that reinforced brand recognition while accommodating a variety of event messaging and promotional objectives.