An experimental investigation into eye tracking of print media such as newspapers, magazines and brochures. Above all else, I was trying to convey visually what it might look like if you were able to film the brain's process of scanning printed news media. Humans tend to scan and process in rapid unpredictable chunks of data. This style of scanning has obviously become vastly more frenetic with digital media. What does this mean in terms of how visual communication and narrative can evolve?