Campaign Overview
Developed a multi-format digital advertising campaign for MD&M West focused on promoting attendee engagement and event registration across display and social placements.
Developed a multi-format digital advertising campaign for MD&M West focused on promoting attendee engagement and event registration across display and social placements.
Objective
Create a scalable visual system capable of adapting across multiple ad dimensions while maintaining consistent branding, hierarchy, and CTA visibility.
Create a scalable visual system capable of adapting across multiple ad dimensions while maintaining consistent branding, hierarchy, and CTA visibility.
My Role
Concept development, layout design, typography, production adaptation, and asset resizing across standard digital advertising formats.
Concept development, layout design, typography, production adaptation, and asset resizing across standard digital advertising formats.
Deliverables
970×250 billboard, 300×600 skyscraper, 600×300 display ad, and 400×400 social/display placement.
970×250 billboard, 300×600 skyscraper, 600×300 display ad, and 400×400 social/display placement.
Design Approach
Focused on strong visual hierarchy, modular composition, and flexible image cropping to preserve messaging clarity across varied aspect ratios and placements.
Focused on strong visual hierarchy, modular composition, and flexible image cropping to preserve messaging clarity across varied aspect ratios and placements.