Campaign Overview
Developed a multi-format social advertising campaign for Advanced Design & Manufacturing Expo focused on increasing attendee awareness and event registration across mobile and digital social placements.
Developed a multi-format social advertising campaign for Advanced Design & Manufacturing Expo focused on increasing attendee awareness and event registration across mobile and digital social placements.
Objective
Create a scalable visual system adaptable across vertical, portrait, and horizontal social formats while maintaining consistent branding, messaging hierarchy, and CTA visibility.
Create a scalable visual system adaptable across vertical, portrait, and horizontal social formats while maintaining consistent branding, messaging hierarchy, and CTA visibility.
My Role
Concept development, layout design, typography, production adaptation, image retouching, and asset resizing across standard social advertising dimensions.
Concept development, layout design, typography, production adaptation, image retouching, and asset resizing across standard social advertising dimensions.
Deliverables
1080×1920 story/reel placement, 1080×1350 social feed placement, and 1200×628 horizontal display/social ad format.
1080×1920 story/reel placement, 1080×1350 social feed placement, and 1200×628 horizontal display/social ad format.
Design Approach
Focused on responsive composition, modular layout structure, and flexible image integration to maintain visual consistency and message clarity across varied social media placements and aspect ratios.
Focused on responsive composition, modular layout structure, and flexible image integration to maintain visual consistency and message clarity across varied social media placements and aspect ratios.