Pontice Annual Report

I chose to invent and develop a brand for a fictitious company called "Pontice" for a course entitled "Branding and Visual Identity" at San Diego State University. I chose the name to be a textual combination of the word "pontoon" which is a temporary bridge system and "apprentice"which is an individual in the process of learning a profession. I envisioned this company functioning as an employment agency and educational resource for those who are either new to graphic and web design or those who are changing careers. I realized all of these resources exists separately but "Pontice" would function as a one-stop resource for those individuals seeking employment in this industry.

Annual report
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