Lifestyle Fitness San Diego - logo

I've devised a process over the years with which I use to design visually successful logos. I begin by collecting all written info on the business from the client during our first meeting. Next, I task the client to boil down the essence of their business to 5 keywords. I use these keywords and their existing mission statement/company persona to begin the logo design phase.

Lifestyle Fitness San Diego
logo design
Personal trainer David Shively asserted the following words represented his personal fitness venture (Lifestyle Fitness San Diego)—strength, flexibility, vibrancy, nutrition and movement. The company mission statement is "We make fitness a lifestyle for you." My goal was a dynamic mark which also visually communicated his key words.
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